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EKA BEER
Eka Beer relaunch campaign in Angola. Being one of the oldest beer brands in the country, it was currently somewhat overlooked. It was necessary to regain its popularity and its consumers.
Manifesto
Outdoor
Outdoor
Outdoor
Outdoor
Empena
Digital
Digital
Digital
Television segment where people are challenged to publicly declare themselves to someone special.
2nd PHASE
After seducing its admirers, Eka beer discovered on social media how much their feeling was reciprocal. The success of the brand's Facebook page was such that for the 2nd phase of the campaign we decided to voice the followers and their love declarations for their "Tropical Blonde".
The campaign's tagline was updated from "From your dearest, Eka" to "Eka, the most beloved in Angola.".
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